If you are a real estate agent, Google is your friend. To reach new clients, make more connections, and sell more houses–and just improve your real estate website traffic overall–you need to build a solid relationship with Google and its sometimes complicated algorithms. Keywords, SEO, hashtags, internal links, and high-quality content help Google and other search engines find your website and put it in front of the people who need it the most.
If you’re not being intentional about improving website traffic, you’re missing out on valuable leads. Here are three ways you can optimize your real estate website and social media platforms and reach motivated buyers and sellers in your area:
Diversify Your Content
Your website, first and foremost, is a way for people to learn more about you and find your contact info. It is also the place where potential clients can get a better idea about your brand and find answers to commonly asked questions. But your website needs to do more than that. It needs to offer a wide range of content that is helpful to your target audience. This could include content like:
- Buyers/Seller’s Guides
- Neighborhood Guides
- Local Real Estate Market Reports
- First-time Home Buyers Guides
- Community Blog
- Professional Opinion Pieces
All of this content will add keyword-rich content to your website, which makes it easier for Google to find your website when potential clients are searching terms like “first-time homebuyer” or “Sacramento real estate market.”
Real estate blogs are also multi-purpose. They help establish your brand, they give clients insight into who you are and what you do, they work to show off your areas of experience and expertise, and they are a popular way to utilize SEO and drive more people to your website.
Make Social Media Work For You
It’s 2021. Almost every business has a Facebook page, and most new businesses use Instagram and/or Twitter to connect with the target audiences. Social media is a great way to find out what your potential clients are looking for, and can be a great way to generate conversations, answer questions, and improve online engagement. But there is more to managing a social media presence than posting a few pictures every once in a while.
Every social media platform has a laundry list of tricks, tools, and strategies that can help you drive more people to your website. The use of keywords, paid ads, and live events allow you to have a more active online presence, which then directs more people to your website.
Because real estate is such a visually focused industry, successful agents combine Pinterest, Instagram, and Facebook to share content. Videos, property walk-throughs, professionally edited photos, and other aesthetically pleasing marketing strategies will capture the attention of interested buyers and sellers in their communities. Plus, people love sharing photos and videos!
Don’t Skimp On SEO
SEO sounds scarier than it is. And believe it or not, you don’t have to be a tech wizard to figure it out. SEO is just the usage of keywords and phrases that make it easier for people to find your website. One of the best ways to get started with SEO is with an SEO audit. An audit gives you a clear idea of which parts of your website are working and which parts aren’t. This will help you understand things like:
- How much organic traffic you’re getting
- How your website ranks amongst your competitors
- How many of your leads are being converted to sales
- If your website is user friendly
- If the site structure is working for you
- How internal and external links are working
Once you know where you stand, you’ll be able to focus on the areas that need work. Also, add your business details to online directories to help people find you and improve your SEO and drive more traffic to your website.
Consistently uploading useful content to your website and blog will also help you appear higher up in Google searches. But not just any content will do. Real estate agents can drive more traffic to their website by posting useful and relevant content such as:
- Neighborhood guides
- Virtual tours
- Live stream videos
Everything that goes onto your website should have a purpose. Your content should be professional, consistent with your brand, and meet the needs of your target audience.
Optimize For Mobile
During this process of changing and modifying your website, you should make sure that your website is optimized for mobile devices. With so many people looking for properties and real estate representation from their phones, your website must be user-friendly for those using mobile devices.
Your website is a significant part of your marketing strategy, and getting people there doesn’t happen by accident. Being intentional about SEO and driving people to your website will result in more leads, more conversions, and more sales.
Continued Education Is Your Next Right Step
Top-performing real estate agents invest in their marketing strategies. They also invest in education. Online courses and classes can help agents serve their clients better, and can provide the training they need to earn additional certifications to advance their careers.
Want to learn more about advancing your career and investing in continued education? Check out Mbition’s extensive list of online real estate courses for new and seasoned agents!