There are many reasons your real estate website should have a blog. It helps with SEO and your search engine ranking, it helps you establish yourself as an expert in the field, and creates an opportunity for discussion and engagement with your audience.
And while many real estate professionals know that having a blog is important, many skip this step because they just don’t know where to start. If you’re drawing a blank when it comes to what to write about and how to create a diverse and engaging blog, here are 41 blog ideas for real estate agents and brokers to get you started:
About The Local Market
One way to establish yourself as an expert in the field is to create blog articles that relate to the current market. Breaking down real estate jargon, terms, and statistics in a way that the average person can understand can help them make better home buying/selling decisions. Here are a few ideas for blogs relating to the local market:
Buyers Market vs. Seller’s market
Explain the difference between a buyer’s market and a seller’s market. Explain the current “temperature” of your local area and what buyers/sellers can do to be successful during this specific economic period.
Mortgages
First time home buyers may feel overwhelmed with all of the information and steps required to qualify for their first mortgage. Break down the process into easy steps and provide resources to help them get started.
Renting vs. Buying
What is the rental market like in your area? List out the pros and cons of renting and buying, and help readers decide which option is best for them at this moment. Mention the best places to rent vs. buy in the area, but don’t forget to mention the financial benefits of homeownership.
Real Estate Jargon/Vocabulary
From appraisals and addendums to contingencies and closings, there are a lot of real estate terms that are unfamiliar to the average buyer. List some of the common industry terms and define them.
Why You Need a Realtor
This blog can help buyers and sellers see how beneficial using a brokerage can be for their specific situation. From new construction to first time home buyers and property investors, create a blog listing out all the different ways a real estate agent can help.
New Build vs Existing Home
Many buyers are weighing the pros and cons of buying an existing home and building a custom home. This blog can give buyers an inside look into the benefits and risks of both, and establish you as an expert in both.
Affordable Properties
Highlight a few neighborhoods in your area known for low home prices and affordable rentals. Provide statistics for schools, employment, and crime in these areas, and help readers find the right home for their budget.
Luxury Properties
Spotlight some of the most affluent communities in your areas and mention luxury homes for sale in your area. Include high-quality photos and creative listing descriptions.
Neighborhood Info
Not all of your blogs need to be about the local market. Visitors to your website will be curious about the local area, so give them real estate resources to determine if this city/town is what they are looking for in terms of settling down. Some things you could touch on include:
- Schools
- Things to do with kids
- Things to do with pets
- Local business spotlight
- Restaurants
- Bars
- Coffee shops
- Parks
- Retail shops
- Entertainment
- Road trips/local attractions
- Neighborhood guides
- Local events
- Taxes
- Transportation
- Crime Rates
- Local HOAs
- Employment
Target Audience
Create a series of articles focusing on the specific needs of a certain type of buyer or seller. Think about the questions and concerns of your audience and break them down into categories. For example, you could write blogs that are targeted specifically for:
First-time Buyers
First-time home buyers have a lot of questions when it comes to purchasing their first home, and some require a lot of assistance walking through each stage of the buying process. Create a blog series that helps them navigate their first home buying experience.
For Sellers
From open houses and marketing to writing listing descriptions and increasing home values, sellers have very different needs/concerns than buyers. Think about the problems/issues many sellers have and address them in engaging blog articles that they can use and share.
Investors
Like buyers and sellers, investors have their own game plan and strategy when it comes to buying and selling property. Think about questions you often hear from investors and address them in a blog.
Relocating
What percentage of people are moving to your area because they are relocating for work? How can you help this group find a home that helps them balance work and home life? What information can you provide for people relocating to the area to help make the transition easier?
For Sale By Owner
Help buyers understand the benefits and disadvantages of selling their home by owner. Explain how this selling strategy can work for a very specific type of seller and subtly mention that using a brokerage makes things a lot easier.
About You
Buyers and sellers want to use a real estate professional that they trust. And they can’t trust you of they don’t know you. Get a little personal and vulnerable and give your readers an inside look into who you are and what you’re all about. Some blogs to help potential clients get to know you include:
- Who are you?
- Client testimonials
- Behind the scenes
- Marketing strategies
- Awards/ recognition
Home Maintenance
Home maintenance is something all buyers, sellers, renters, and homeowners have in common. Whether it’s a seller looking for a way to increase their home value or a buyer looking to do some repairs on their first home, your audience will always be looking for tips and tricks to improve the form and function of their properties. Create a blog series helping readers tackle some of the most common home maintenance issues such as:
Open Houses
As a real estate professional, you know what works and what doesn’t. Help sellers prepare for an open house by giving them practical steps to set up their home for success.
Home Staging
Break down the pros and cons of home staging, who can benefit from it, and list statistics about how home staging impacts time on the market and final selling prices.
DIY Renovation
Provide inspiration for DIY projects that can improve the look and feel of a home while also improving the home value.
Common Home Repairs
Break down the steps and costs associated with some of the most common home repairs. Help homeowners identify common household problems and offer tips and tricks on how to fix them on their own.
Spotlight Contractors
If you’ve been in the business for a while, you’ve probably created a network of reputable and trusted contractors. Spotlight these vendors. This not only helps keep you connected within the community but can be a valuable resource for people who are new to the area.
Final Thoughts
A blog isn’t just a nice addition to your real estate website. It is a strategic marketing plan that helps increase traffic to your website and generate leads. It establishes you as an expert and helps keep you connected to potential clients.
Use this guide as a starting point to create honest, relevant, and engaging blog articles for your website.
