As a real estate professional, one of your main responsibilities is to market properties in a way that generates attention. Your clients are trusting you to market their home in a way that appeals to a broad audience and reduces the time it sits on the market. The secret to getting a listing to stand out is blending creativity with high-quality content. Here are four ways to do that:

Use Professional Photos

High-quality real estate photos are the most important part of a captivating real estate listing. Potential buyers will look at one or two pictures and decide within seconds whether or not they want to continue exploring the listing. This is why professional photos are so important. 

The home should be deep cleaned and decluttered before any pictures are taken. Double-check that there isn’t anything in the background of the photo that could be distracting and that the lighting highlights the best features of the home. Take pictures from multiple angles to give potential buyers a better idea of the layout of each room. If you have one, use a tripod to reduce movement and blurriness in the pictures. There’s no such thing as too many pictures, as long as they offer a unique perspective of the home. Investing in professional photography is one of the best ways you can make your listing stand out. 

Pro Tip: A wide-angle lens will help you capture tight spaces and make them appear more spacious. This lens can cause a room to look distorted, so be careful in how you use it. If the picture looks distorted, buyers may think you are trying to deceive them.

Write A Captivating Description

If the photos capture their attention, the listing description is what will keep them engaged. An honest, accurate, and engaging property description can help potential buyers get to know the property even better. You don’t have to be Shakespeare to write a great property description. However, you do need to know the property and its best features. Remember that people aren’t just buying four walls and a roof, they’re buying a place where they will raise their families, start their businesses, and make long-term memories. Your property description should focus not only on the physical details of the property, but also on how the property can enhance their lifestyle. Focus on emotions and experiences to help interested buyers envision themselves living there. 

Another important thing to remember when writing a property description is to give the potential buyer honest and accurate information. Embellishing the property’s features or exaggerating the condition of the home won’t only hurt your reputation in the end. Buyers will quickly be able to see the discrepancies between the actual property and your listing description, so it’s best just to be honest from the start. Highlight the home’s best features, and be honest about things that need work. With the right words, you can present a home with problems as a home with potential. 

Pro tip: Many real estate listing sites give you a word or character limit for your property descriptions. Don’t waste these precious characters on repeat information. If there is a section to provide basic information such as square footage or the number of bedrooms, you don’t have to repeat this information and your detailed description. 

Understand Keywords And SEO

Once your listing description is written, you want to make sure that Google and other search engines can find it. This is where good real estate keywords and SEO come in handy. If you’re not familiar with SEO, it is highly recommended you do some online research or take a workshop to understand how keywords impact how easy it is for buyers to find your listing. Your property is competing with thousands of other similar listings, so being intentional about using powerful keywords will help move your listing to the top of internet search results. 

Think carefully about the location and key features of your home, and brainstorm ways to incorporate these keywords into your title. Think about your target audience and what they will be typing into their internet searches to find properties like yours. Use keywords naturally, don’t overuse them in an attempt to boost your SEO numbers.  

Pro Tip: Run an SEO audit to understand where your listing currently ranks. This will help you measure how much organic traffic your listing is generating and the percentages of leads that are converted to clients.

Utilize Technology 

These days, modern buyers are looking for property descriptions that have all the bells and whistles. Using technology and innovative software to enhance your property listing can be the key to generating multiple offers. Buyers want as much information about a property as possible before they take their first step. You can give them all the information they need by including floor plans, virtual tours, and 3D walkthrough features on your listing. Having these innovative options available for potential buyers keeps them on your website longer, which improves your SEO. It also gives them all the information they need about the property so they can make a confident and informed decision moving forward. Utilizing technology not only helps your listing stand out, but also boosts your reputation as a tech-savvy real estate professional. 

Your clients are depending on you to make their property shine. They are relying on your experience and expertise to make their property stand out among the hundreds of other similar properties. By combining traditional marketing techniques and a little creativity, you can create a property listing that appeals to a wide audience and highlights the home’s best features in an engaging way. 

Learn More About Effective Marketing Techniques

One way to stand out as a real estate professional is by investing in continued education. Online courses and workshops can help build your brand and improve your marketing strategies. Check out these classes for new agents, exam prep, and continuing education options.