Sellers usually fall into two categories: those that are excited about how staging can showcase their property and attract more buyers, and those who think of it as an unnecessary expense or a critique of their interior design style. If you’re dealing with sellers who are hesitant to include staging in their marketing strategy, or if you as an agent are still unsure about why staging matters, consider the top four benefits of staging and how it can help facilitate a quick and profitable sale.
Maximizes Space
Everyone knows that professional photography is key to selling a house. Buyers will only click through a couple of photos before deciding whether or not they are interested in the home or want to look elsewhere. This is why photos that showcase your property and maximize space are so important. One way to make a property or room look more spacious is with the right staging.
Staging allows you to analyze your room and determine which pieces of furniture should go where to improve the fluidity of a space. Not only does a cluttered room look small, but it makes it hard for buyers to see their furniture inside the room. Staging helps limit the distractions so that buyers can focus on the whole picture.
Staging a property has nothing to do with the current interior design style, and everything to do with creating a space that appeals to the widest pool of buyers possible. Everything from rugs and chairs to lamps and curtains plays a role in the way a room photographs. And because the photographs are some of the most important parts of a property listing, staging matters.
Highlights Best Features
Another reason that staging is so important when selling a home is that it helps to highlight the properties best features. Professional staging can help bring a buyer’s eyes directly to a focal point in the room. The right staging can highlight a room’s best features wall helping buyers overlook small issues.
Neutral color tones and furniture help buyers see the room for its potential. Staging matters because it helps the buyer see the overall potential of the room, and focus in on some of the features and aspects of the space that make the property unique.
Sells The Lifestyle
When it is done right, staging is designed to sell a lifestyle, not just a house. Staging helps buyers imagine what it would be like to live, work, and play in a particular property, and helps them see the property as more of an experience instead of just a physical space. The living room, kitchen, and master bedroom are some of the most common rooms for staging. This is because so much life happens within the spaces, and proper staging helps to tell the story.
Increases Listing Price
Staging does a lot more than just make a house look good. Studies show that buyers spend more time looking at listings that are staged than those that aren’t. According to Realtor.com:
- 40% of buyers’ agents cited that home staging affected most buyers’ view of the home.
- 83% percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
- 25% of buyers’ agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged
- 25% percent reported that staging a home greatly decreased the amount of time the home was on the market
Staging has been linked to higher offers, faster home sales, and less time on the market. It does, however, come at a cost. Home staging doesn’t have to mean a full home makeover, and you don’t even have to hire a professional. There are ways to stage a home to sell without breaking the bank, it just requires research, patience, and a little creativity.
Final Thoughts
Top agents know that a quick and profitable sale is a result of combining traditional and non-traditional marketing techniques. Staging is a tried and tested strategy that has been known to help sellers get the most for their property.
Want to learn more about what top agents are doing to stand out in the industry? Want to learn how to improve your marketing strategy and build your brand? Mbition has online courses and resources to help you do it all! Check out the classes for new agents, exam prep, and continuing education.
