Get the Most From Face-to-Face Networking
Despite today’s focus on social media and digital marketing, good old face-to-face networking remains a foundation of business success.
Drones Set the Scene in Real Estate Marketing
These videos offer potential buyers a feel for not only the home, but its environment and lifestyle, which can make a bigger emotional impact.
Smart Home Innovations: Agents Must Know What Clients Want
More than 40% of REALTORS® say their residential clients are asking about smart homes and smart home technology — from smart locks, lights and thermostats to full home automation with voice commands.
Customer Service: Tips for Blending the Old and New
It’s easy to rely on computer-generated analytics when getting to know your customers, but other elements such as learning more about your clients likes and dislikes also contribute to successful customer service.
Real Estate Agents Embrace Social Media’s Power
An overwhelming percentage of real estate professionals are using social media, and it’s with good reason. New data suggest social media—especially Facebook—offers real estate agents’ businesses valuable benefits.
Text Messages Could Be Binding in Real Estate Transactions
Two real estate cases in Massachusetts should make real estate agents think twice before sending texts related to potential transactions.
Accessibility Obligations Go Beyond Brick and Mortar
Consumers rely more than ever on websites when searching for a new home, so it only makes sense real estate companies should make their sites accessible to people with disabilities.
Tips for Preventing Real Estate Website and Email Hacks
In addition to keeping their staff safe, real estate businesses and brokerages need protection from website and email hacks as well.
Top 10 Agent Safety Tips for Safe Showings
Remember that the biggest asset to your business is you. You can’t serve your customers if you don’t protect yourself.
Say No to the Hidden Costs of Starting a Business
You've decided to open an agency and you believe you have all the capital needed to get it up and running. That may not be so. There are always hidden expenses that a start-up business requires.