Using the right Google Analytics metrics can help you focus your marketing efforts.
Key takeaways:
• Buyers and sellers find it’s more convenient and helpful to research their home online before meeting an agent in person.
• The key for real estate professionals is to understand their clients’ online and offline (O2O) needs in terms of who they are, what they like, and what they intend to do.
• The right GA metrics can help real estate professionals to connect the clients’ O2O data organically.
Real estate is often described as a brick-and-mortar business, but the Web 2.0 has changed the business landscape dramatically. Buyers and sellers find it’s more convenient and helpful to do their home research online before meeting a real estate agent in person.
To stay ahead of the game, real estate professionals must understand their clients’ online and offline (O2O) needs in terms of who they are, what they like, and what they intend to do.
Google Analytics is a well-known web analytics tool. With all the different metrics it provides, it may be challenging to figure out which variables will most benefit your real estate business’ online marketing strategy.
If you’re stuck trying to figure out which GA metrics to use to get the most out of your digital marketing efforts, look no more. Mbition has provided a few examples below that may help real estate professionals to connect the clients’ O2O data organically.
A metric that helps you better understand your clients:
Sort by IP addresses and check content performance:
Metrics to help you spend your time, money, and effort wisely:
Do you think using these metrics will enhance your digital marketing strategy? Put them to the test and let us know how they do. We’d love to hear about your experience!
