Continuing one’s education is a must to be successful in the real estate industry. The more knowledge beyond licensing an agent has, the better off his clients are. In fact, one state recently proposed doubling its continuing education requirements for real estate agents, arguing that it is especially necessary as new people enter the profession.

“The primary benefit (of extra training and education) would be to consumers,” S.C. Realtors association CEO Nick Kremydas, said in an article about South Carolina’s proposed legislation published March 25 on

“I believe they are owed the experience of working with a real estate professional who is properly educated and trained,” he said.

In addition, those real estate agents and brokers who continue their education position themselves ahead of the competition, according to an article on

“In real estate, learning happens every day, of course; but making a continued effort to stay abreast of new changes in the industry can keep you on your game,” Cori Bracey wrote in “3 Real Estate Business Strategies for Moving Your Business Forward,” published June 21.

“…when asked the one biggest piece of advice you’d give to new agents, seasoned agents often cite education,” Bracey continued.

Here are some strategies Bracey suggests real estate agents use to compete in today’s busy market:

1. Brush up on your book smarts — Many real estate schools offer online continuing education classes that allow you to work and take a course in your spare time. Agents can also purchase workbooks and textbooks to use on their own to increase their knowledge.

“From quick webinars to more complex courses and certification programs…brushing up on your book smarts means pushing your business forward,” Bracey wrote.

2. Seek the help of vendors and partners — Real estate agents need to be able to offer one-stop-shop advice to stay competitive. When it comes to mortgage, appraisal, and home inspection services, for example, today’s clients would rather agents do the research for them and will look to their agent or broker for recommendations.

“The attorneys, appraisers, and inspectors you work with are a rich source of information on the finer points of a home inspection, local regulations, and financing options,” Bracey wrote.

3. Amp up your community involvement — Donating time and resources to your community is a great way to grow your business. Becoming involved with community organizations like Habitat for Humanity, for example, will allow you to become intimately familiar with people, schools, and businesses in the neighborhood, thereby expanding your knowledge and your network, according to Bracey.

“Building in deliberate educational experiences —learning on purpose— is a smart move in any profession,” he wrote.