Lead generation is important for every business and requires an intentional combination of traditional methods and creative strategies. Top-performing real estate agents understand the importance of implementing various lead generation strategies to convert leads into clients. So how do you generate new real estate leads? Here are some ways to do just that:
Start Broad Then Refine
When you’re trying to improve your lead generation strategy, you should start with a long list of ideas and systematically put them into practice. Analyzing the data (and conversion rates) will help you decide which methods are producing desired results. Don’t feel like you have to have a fine-tuned lead generation strategy right away. It’s ok to start with a few broad ideas and then narrow them down.
Make Your Website Work For You
Before you start investing in lead generation software or technology, take a good hard look at your real estate website. There may be small changes you can do to your website that will make it easier for potential clients to understand who you are. Small changes like making sure each page has a call to action and dedicating a space for a clear and concise mission statement that explains exactly who you are and what you offer. You can also incorporate a thank you page or spruce up your contact page so it’s easier for people to get a hold of you.
Keep SEO in Mind
Lead generation improves when your SEO improves. Using high-demand keywords, starting a blog, and intentionally adding content to your website that makes it rank higher in online searches should be a priority when focusing on lead conversions. The higher your site ranks on Google, the more people that see your website. The more people that see it, the more that click on it, and the more leads you generate.
Keep your website up to date by consistently adding fresh content. Make sure your site is mobile-friendly, easy to read, and easy to understand. If potential leads have to scroll and search through your website to find out what you do, where you’re located, or how to reach you, they won’t be potential leads for long.
Use Giveaways and Contests
Once you’re confident that your website is working for you and designed to actively convert leads, you can try more creative strategies. Putting together contests and giveaways not only boosts your engagement but also serves as a new way to collect contact info and grow your email list. Look forward to a few weeks and seeing how you can incorporate the next major holiday into a reason to run a contest or giveaway.
The prize could be a gift certificate to a local restaurant, a gift basket, movie tickets, or a donation to their favorite charity. This kind of giveaway is easy to do and helps build your brand, expand your network, boost your online presence, engage with your audience, and generate leads all at the same time.
Another great way to connect with a potential client is to offer valuable information. A webinar can help establish you as an expert in the area, and gives you the unique opportunity to connect with your audience. Encourage people to sign up for your webinars to learn more about the local area market, or answer questions for first-time homebuyers. Collect their information and add them to your email list. Follow up with the participants of the webinar and see if they have any questions about what was discussed or if they need help buying or selling in the area.
Make sure your webinar is easy to share online. A webinar can be shared on a variety of platforms, making it easier to reach a larger audience. When more people hear about who you are and what you can offer, your chances for lead generation improve significantly.
Generating new real estate leads is important, but so is investing in continued education. Mbition offers a comprehensive list of online courses and classes to help real estate professionals in all stages of their careers. From new real estate licensing certification to real estate exam prep and continued education, these classes will help fast-track your real estate career.