Entrepreneurs who can sell, communicate, and network make perfect candidates for a real estate career

Enrolling in an online real estate school could be the first step toward a satisfying new career. Potential real estate students should spend some time considering what makes an individual successful in a real estate career to feel confident it’s right for them. The following insight into the profession can help potential students make the right decision.

Calling all entrepreneurs

Real estate is all about running your own business. Students who think real estate is only about looking at and showing houses are in for a surprise – there is much, much more to the profession. Marketing your business, evaluating market and property values, recommending ways to improve property values, negotiating sales, writing offers, and servicing customers are just some of the many important aspects of the job.

Having an entrepreneurial spirit is important to success in real estate. Real estate agents must be prepared to run their own businesses within the brokerages they work with. Successful agents are excited to take control of their own destiny and make decisions that will lead to business growth in both the short- and long-term.

Real estate agents have to be prepared to promote themselves and find new clients and properties to represent. Over time, they build a network and finding new clients becomes easier.

Communication champions

Successful real estate professionals are comfortable starting conversations with anyone. Ask yourself; “Am I outgoing and comfortable speaking with strangers?”

Some clients might be friends and family members. But to have a successful business, agents need customers they have not met before. The best real estate agents enjoy meeting new people and helping them find what they’re looking for.

It’s not necessary to be an extrovert to be a good real estate professional, but it’s important to have good social and communication skills. Take a moment to consider:

  • Are you a good listener?
  • Can you answer questions on the fly?
  • Do you have the ability to anticipate questions and prepare responses?
  • Can you handle customer issues professionally?

Networking and nurturing

Real estate is a business that requires networking and keeping that network of people actively working for you. For starters, you will want to stay in touch with past clients to know what’s going on in their lives – how else will you know if they or someone they know wants to buy or sell a piece of property?

Real estate is a referral business. Finding clients and then earning their praise is the best way to guarantee future clients. It’s critical to keep up those referrals and nurture those relationships.

Real estate is an incredibly rewarding profession – many say there is nothing better than helping an individual or family find that dream home.  The best way to ensure a successful real estate career is to know that your personality fits  – entrepreneurial people who love the idea of working hard to grow their own business and who have exceptional communication skills are great candidates for the profession.


Mbition is a trusted source of training, licensing and continuing education. It has helped more than 750,000 real estate, appraisal and home inspection professionals begin and advance their careers through a blend of e-learning, instructor-led courses and textbooks.