Real estate agents in their first year of the business need as much guidance as they can get. Trying to make a name for themselves while closing the deal successfully on a regular basis is more than a full-time job.
“It’s likely you’re wearing a lot of hats: scheduling, marketing, research, prospecting, negotiating, and more,” Corey Bracey wrote in a post on Sindeo.com published June 28.
For his article, “Four pieces of Advice for New Real Estate Agents During Their First Year,” Bracey enlisted the help of experienced real estate agents to create these tips new agents can use to jumpstart their careers.
Pick the right place to call home — Choosing the right brokerage is essential, and settling on an agency should be a carefully considered decision.
“When choosing a brokerage, get a good idea of their values and vision —they should line up with yours,” Bracey wrote. “If these are a match, you’re much more likely to be engaged, supported, and productive.”
According to Bracey’s article, new agents should consider factors such as commission and split plans, and marketing support and training, among other things. (New agents should come prepared with a list of questions — such as the ones The Real Estate Blog outlined here —to find out exactly what the brokerage is offering.)
Seek to learn — Learning doesn’t end when you pass your licensing exam, Bracey wrote. Continuing education is mandatory for successful growth as an agent to stay abreast of new trends and available programs. Bracey’s agents suggested finding a mentor, partnering with other vendors, and taking advantage of any software training the brokerage offers.
Develop your marketing plan — A solid marketing plan that builds brand awareness should be on every agent’s to-do list, according to the article.
“Update all of your social media accounts frequently, and let everyone in your sphere know you’re an agent now,” Bracey wrote. “Start building content —blogs, newsletters, video— and use it to drive attention to your new business.”
Run with the big dogs — Getting involved with local and national real estate organizations will allow new agents to network, experience educational opportunities, and provides the chance to work with industry leaders, according to the article. Organizations such as The National Association of REALTORS offer information and support to members through webinars, conferences, and online courses, Bracey wrote, and can also put agents in touch with associations at the local levels.