To get a quick sale at the price they want, many sellers consider the help of a home staging service. But that’s not the only reason, according to celebrity home stager Tori Toth.
“Sell quickly and make more money. Those are two very important benefits that outweigh the initial investment of home staging, but those are not the only benefits when preparing a home for sale,” Toth wrote in an article for the real estate section of U.S. News & World Report.
According to Toth, there are several other benefits to home staging:
Supplying a move-in ready home — If you’re looking to make more money on the sale, staging is a good way to do it. Toth quoted a Maritz Research Staging poll that reported 63% of buyers are willing to pay more for a move-in ready home. Plus, according to Toth, many of today’s buyers are looking for homes that don’t require a ton of work before moving in; they want to enjoy the home right away.
Stand out among neighborhood competitors — When selling a home, homeowners are competing with other homes on the market, including newly constructed homes. Home staging allows homeowners the opportunity to create a style that can not only compete, but stand out in buyers’ minds.
Staged homes are easier to market — Photos of a beautifully staged home — taken with a wide-angle lens to showcase the space — are great for marketing the property.
“Over 90 percent of homebuyers start their search online, and photos of newly staged homes will not only attract buyers to information about the home, but to the front door,” Toth wrote.
Increase offers and price — Sellers should keep in mind that they may still need to make some minor repairs before putting the home on the market. Even so, according to Toth, making strategic repairs and updates will add value to the home, and along with staging, may create more buyer interest.
“…and with more interest comes more offers, so as a seller you could even find yourself in a bidding war,” Toth wrote.
Source: “Is Home Staging Worth Paying for When Selling?” U.S. News & World Report (July 14, 2016)